Expert Social Media Content Creator
Caroline Scott is a passionate media trainer and social media specialist, helping news organisations, marketers and businesses better connect with their audiences online. She specialises in smartphone content creation and has trained staff at a range of organisations such as the BBC, RTÉ, Falkland Islands TV and Sky News to rethink their workflows and use this exciting new technology in 2020.
Caroline is also a working journalist and has shot and
edited video for the BBC, Thomson Reuters, Associated Press and British Forces Broadcasting Service. Her previous work as the Deputy Editor of Journalism.co.uk saw Caroline report on the latest
innovations and trends that are changing the digital media industry, with a strong focus on the growth of mobile journalism in the newsroom and how businesses are using the technology to better connect internally, and with their audiences online.
Although trained on ’traditional’ cameras and desktop editing software, she prefers to shoot, edit and publish her work from mobile devices, experimenting with a range of formats for viewers on different social platforms – and is a huge advocate for vertical video and raw content. Previously, Caroline was based in the South Atlantic where she developed a television station and its news programming for the population of the Falkland Islands. Her work as a videographer includes producing short films, documentaries and educational material for various companies in the UK.